Inspiration: the work of Herb Lubalin

From the 1940s to the 1980s Herb Lubalin worked as type designer, creative and advertising director. The essence of his aesthetics was letting the letter forms illustrate the message as much as the words for which he preferred the term "TYPOgraphics".

 

What is graphic design?

Good design is good communication....visually. Everybody can communicate, and everybody could design - but some do it more effectively.
When we communicate by speaking, we take into account: our audience, tone of voice, setting, things our audience likes and dislikes (avoid the things they dislike or might remind them of things they dislike)...and most importantly- we have something we want our audience to hear. All these things translate into visual communication as well.

That's good design: make our audience hear what we have to say by looking. Without distraction.
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"The life of a designer is a life of fight. Fight against what we witness just like a doctor fights against a disease. For us, visual disease is what we have around and what we try to do is to cure it somehow with design". --Massimo Vignelli (from the Movie HELVETIVA)
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